Offering an affiliate commission makes sense for your business if your product has low production costs and requires minimal effort from you per sale. This means:

• Delivering your product requires minimal involvement from you. 
• You can offer a 30-50% commission without hurting your own business model.

Your affiliate commissions will appeal to high-level influencers if they feel it’s valuable for their audience and they can make money by promoting it. This means:

• Your product complements what the influencer sells. 
• You can demonstrate that most affiliates will make at least $2-3 “per click” (i.e., per person they send who clicks through to your landing page).