What’s stopping you from promoting your product?
So, you’ve created an awesome product.
You know that creating your thing is only half the battle, and that promoting it is essential if you want a sustainable business.
But something’s stopping you.
And you’re not sure what.
Most people will tell you it’s because you have a mindset block. You have a confidence block. Or maybe a money block. You just don’t believe enough in yourself, and the solution is to push through and do it anyway.
But in my years of experience running partner marketing promotions, that’s almost never the case.
In fact, I believe if you’re hesitant to start putting your product out to the world in a big way, it’s almost always for a very good reason.
Usually, it’s one of three reasons.
Want to know which one it is for you?
I can tell you.
All I need is 15 minutes.
What are the three reasons?
The first one is hardest to admit. But sometimes, the reason you struggle to promote is that your product isn’t good enough. And deep down, you know it. It’s not unique, it’s not filling a true need in the marketplace, and it’s not presented in a way that demonstrates its value. You might not even know for sure whether it can provide value. Fortunately, this problem has an easier solution than you might think. Often, a small tweak in your product or the audience you’re focusing on will make your offer much more unique, and adjusting your promise so you can over-deliver on what you say your offer will do ensures that the value and results for your customers are solid. If this is you, I’ll give you a simple exercise that will help you clarify your offer to demonstrate its unique value.
You actually are promoting…in fact, you might be promoting a lot…but you’re not getting any significant traction from your efforts. In this case, the reason is that your audience isn’t big enough. You simply don’t have enough connections with your ideal clients and customers to sell the amount of your product that you need to sell. If that’s you, then the solution is to go beyond your own audience: you need to get in front of other people’s audiences, like influencers and JV partners, to spread your message more widely. If this is you, I’ll give you an easy technique for finding the right influential people to connect with.
What if you really know in your bones that your product is great, and you know you have to move beyond your existing audience to reach a big enough market? Maybe you think you’re ready to reach out to influencers and potential partners, but every time you try, something just feels off? In that case, the problem is that you’re asking for more than the relationship is ready for. There’s a way to reach out for word-of-mouth referrals or influencer promotions that feels like giving instead of begging. When you can clearly articulate the value you’re offering, then reaching out to a bigger audience will feel good. The solution here is to ask the right thing of the right people. If this is you, I’ll give you a simple process that will help you find the right message for each potential partner.
“You’ve given me some real nuggets in this call that have made me feel like I can, instead of staying stuck in ‘I can’t.'”Kelly Biehl
What will happen in our call?
First, you’ll tell me about the offer you want to promote: what it is, who it’s for, and why it’s unique.
Then, you’ll tell me about what you’ve done so far to promote it, and why you think it’s not as effective as you want it to be.
I’ll ask a few clarifying questions about exactly what you’ve done and where you feel that you’re stuck.
Then I’ll give you my diagnosis of which reason I think is stopping you from promoting effectively.
And finally, I’ll suggest one next step for you that I think will give you the most immediate results.
Depending on what that step is, I may suggest that we schedule a follow-up call after you complete it.
Wondering why I’m doing this?
Main reason: A friend of mine told me about doing something similar and it sounded fun. I have some free time over the next couple of weeks so I thought I’d try it. I like experiementing, and I’ve never done calls like this before.
Second reason: I’m thinking about writing an ebook on this topic of fear in marketing, and I’m interested in talking with more people about it and potentially getting case studies (don’t worry, I’ll ask your permission specifically if I want to use any of your info!).
Third reason: It’s my birthday! I’ve been a fan of Lord of the Rings since childhood, and hobbits give presents to other people on their birthdays. 😉
Fourth reason: I have some openings in my paid programs, and I think this will be a fun way for me to connect directly with more people who could be potential clients. Let me be clear: this is NOT a sales call. I will NOT tell you about my paid programs in this call. But if I think my programs might help you, then I may recommend that we have a sales call. That will be totally up to you.